1. Who we are
ErinToday is an educational platform focused on modern materials, smart textiles, and practical nanotechnology literacy. This Privacy Policy applies to our website and to any contact requests you send through our forms.
When this policy uses “we”, “us”, or “our”, it refers to ErinToday. When it uses “you” or “your”, it refers to the website visitor, learner, or contact requester.
4. Consent requirements
Our cookie banner is designed to give a clear choice. Analytics and marketing cookies are not activated until you consent. Essential cookies remain active to support basic operation and to remember your cookie choice.
Consent banner behavior
- Offers three options: “Accept All”, “Reject Non-Essential”, “Manage Preferences”
- Does not activate analytics or marketing cookies until user accepts
- Stores choice in localStorage for 12 months
- Is dismissible without accepting (reject means only essential cookies are active)
- Links directly to /privacy/
Consent statement
By clicking 'Accept All Cookies', you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
EEA and UK users
Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
Withdrawal of consent
You may withdraw consent at any time by clicking 'Manage cookie preferences' in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.
5. Data Sharing with Advertising Partners
We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:
- Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
- Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy
We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only, not resold to unaffiliated third parties.
Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.
6. Lead Forms and Contact Requests
When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.
Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).
Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.
You may request deletion of your data at any time by contacting us at the email address in this policy.
A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.
7. Google Services and Advertising
This website uses the following Google services:
- Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
- Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
- Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
- Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.
Google's advertising products are governed by: https://policies.google.com/technologies/ads
8. Meta Advertising Services
This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:
- Page views and time on site
- Specific conversion events (form submissions, purchases)
- Custom audience membership for retargeting purposes
We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy
To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/
9. Prohibited content self-declaration
This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.
10. Landing page integrity statement
The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.
11. Children’s privacy
This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.
12. International data transfers
Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.
These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.
13. User rights (GDPR Articles 15 to 22)
If you are located in the EEA or UK, you have the following rights:
- Access (Art. 15): request a copy of data we hold about you
- Rectification (Art. 16): correct inaccurate or incomplete data
- Erasure (Art. 17): request deletion ('right to be forgotten')
- Restriction (Art. 18): limit how we process your data
- Portability (Art. 20): receive your data in a structured, machine-readable format
- Objection (Art. 21): object to processing based on legitimate interest
- Withdraw consent (Art. 7.3): revoke consent at any time without penalty
To exercise any right, email us at the contact address provided in this policy. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:
- EU users: https://edpb.europa.eu
- UK users: https://ico.org.uk
14. What data we collect
We collect data in different ways depending on how you use the site. Some data is provided directly by you, and some is collected automatically for security, analytics (if you consent), and advertising measurement (if you consent).
Data you provide
- Full name
- Email address
- Phone number
- Form submission content
You choose what to include in your message. Please avoid sharing sensitive information. Our forms are intended for education-related questions and workshop interest only.
Data collected automatically
- IP address
- Browser type and version
- Device type and operating system
- Cookies and tracking identifiers
- Usage data (pages visited, time on site, click paths)
- Conversion events (form submits, calls, purchases)
Some of this information is processed in aggregated form. Analytics and advertising identifiers are only stored when you consent to those categories.
15. Legal basis for processing (GDPR Art. 6)
We process personal data only when we have a valid legal basis. The legal basis depends on the data category and the purpose of processing.
- Contact form data: consent (Art. 6.1.a) and contract performance (Art. 6.1.b)
- Analytics data: consent (Art. 6.1.a)
- Marketing/remarketing data: consent (Art. 6.1.a)
- Security and fraud prevention: legitimate interest (Art. 6.1.f)
If you withdraw consent for analytics or marketing cookies, we stop processing data for those purposes going forward. Essential cookies remain active for core functions and security.
16. Retention periods
We keep personal data only for as long as necessary for the purposes described in this policy, unless a longer retention period is required by law. The following retention periods apply:
- Contact form submissions: 2 years
- Analytics data (GA4): 14 months
- Marketing cookies (Google Ads): up to 540 days
- Email communications: duration of relationship + 1 year
- Server logs: 90 days
- Cookie consent records: 3 years (audit requirement)
If you request deletion, we will remove personal data unless we must keep it for legal compliance, security, or to resolve disputes. Where possible, we will retain only minimal records needed to document the request.
17. Policy metadata and changes
Last Updated: January 15, 2026
Effective Date: January 15, 2026
If we make material changes to this policy, we will notify users via a homepage banner at least 14 days before changes take effect. Continued use of the website after the effective date of an updated policy indicates you have read the updated version.
This Privacy Policy is written to be clear and practical, and it covers cookies, advertising disclosures, and user rights. If something is unclear, contact us at [email protected] and we will respond.
Additional context and practical examples
Because ErinToday focuses on educational content about materials and consumer technologies, we aim to keep our data practices simple. A typical visit to the site may involve essential cookies that store your cookie choice and support security. If you accept analytics cookies, aggregated usage signals help us understand which learning paths work best, for example whether learners prefer a beginner sequence or topic hubs such as smart textiles and filtration literacy.
If you accept marketing cookies, we may measure whether a campaign led to a contact request. For example, if an ad promotes a workshop overview, a conversion event may record that a visitor submitted a workshop inquiry. Conversion events are designed to measure the effectiveness of communication, not to infer personal traits. We do not create remarketing lists from sensitive categories, and we do not use advertising tools to target people based on personal attributes.
If you submit a form, we use the information to respond. We may ask follow-up questions that help us route your inquiry, such as whether you are looking for a beginner guide recommendation or a workshop structure for a group. We do not require you to provide a phone number, and you can choose email-only communication.
For transparency: any external services referenced in this policy (for example, Google and Meta) operate under their own privacy policies. The best way to control cross-site advertising is to use the opt-out links listed in the marketing disclosures and to adjust browser privacy settings. You can also reject non-essential cookies on ErinToday and still access our educational content.
If you want to review our educational approach and the kind of content we publish, visit Guides or Resources. These pages provide context on what the platform does and what a learner can expect.